Ways and Means Institute
Great Style and Loving To Shop are NOT ENOUGH to Make YOU a Personal Shopper or Wardrobe Consultant!

Learn what you’ll need to know to make you a pro from Susan Dresner, The Pioneer of Wardrobe Management, who developed the field in 1980.  Long before there were certification programs and even professional associations, Susan was a leader with a thriving business nationally recognized for its originality and smarts by the media and her peers. She actually created the model, many of the unique services, and client practices that are utilized today in the wardrobe management business.

For the first time, Susan will share her professional secrets in three separate but coordinated programs:

On Becoming A Wardrobe/Image Consultant

On Becoming A Personal Shopper

Setting Up Your Own Business On A Shoestring

The focus is strictly on running your own business, not the usual training for a "career" which currently translates into a dead-end, low-paying retail job or being a practitioner's assistant. Content comes directly from Dresner's own expert experience of nearly thirty years. She is known to offer "no fillers, no baloney, no generics". While she embraces high standards, Susan's courses are practical, specific, no-nonsense and yet a lot of fun. For your investment, you'll receive: quality, experience, and innovation!

Here's a short-list of what is included in the courses necessary to grow a service business - whether personal shopping or wardrobe/image consulting:

  • Find out if you posses the special skills, experience, and personality required for a successful business in personal shopping or wardrobe management
  • How to structure your business to maximize service to clients as well as profits
  • How to build and maintain your loyal customer base
  • How to develop unique retail & design resources so you stand-out from competitors
  • How to create a marketing program that stays in budget and guarantees success
  • Learn about positioning so you/your business is perceived as totally distinctive
  • How to get the fees that are right for your services
  • Find out the process you need to build trust and a win-win situation between you and the client
  • How to develop an Action Plan to start up your business
There are many more topics covered in these pragmatic, hands-on courses.  Bottom Line: you will know what, when, where, and how to start your business. And that could save you a whole lot of effort, money, and time!
On Becoming a Wardrobe/Image Consultant (4.5 days): March 10-14, 2008 $2775
On Becoming a Personal Shopper (4.5 days): March 24-28, 2008 $2775
Setting Up Your Own Business On A Shoestring (1 day): March 15 or 22 $825
Courses are based in Manhattan, the Fashion Capital of the World.
  • small group size (no more than 10) with interactive classes, role-playing, hands-on exercises, in-class & take-home assignments personally reviewed by Susan Dresner, practicum; specifically-developed course book; Ways & Means  certification with satisfactory completion of assignments and practical. Extra bonus, guided shopping to NYC’s hotspots.
Further info and request for course outlines and payment schedule, please email or phone, ( go to Contact Page )
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